Since 1992, Cape Town-based designer Elana van der Walt has been capturing the essence of ‘girlyness’ – with the personal touch of original handpainting, which makes each garment a unique work of art.

Elana’s design inspiration is drawn from our surroundings, in particular her special group of models - among which are her own daughters.  Thank heaven for little girls!  She thinks in colours… Her work reflects a free-spirited attitude and upholds timeless values, aesthetic qualities which are so rare in this technological age.

Artists hand-paint every single cloth - so unlike the rest of the industry, we work with large 'canvasses' as opposed to rolls of printed fabric.  This trademark handpainting aspect is labour-intensive, providing much needed employment in Cape Town.  Besides its timeless artistic appeal, our customers like the comfortable styling in pure cotton, easy washcare & renowned durability.  We started exporting in 1998 and the USA is our main market.

Most frequently asked question -‘‘Don’t the colours wash out?”  If the colours faded, so would the company... Our specialised inks are self-curing once completely dry.